Art as a primary job inside a startup
What does this image show? Does it make you feel anything?
When a founder works closely with an artist, they can unlock understanding and opportunity. This picture is the result of a collaboration between Professor Michael Biercuk (Q-CTRL Founder) and his third employee, Damien Metcalf for Fire Opal.
Look at the image and imagine what Fire Opal does and how you feel about it. Then read the product page and think about how much you already understood.
A lot of information can be shared instantly. And the information carries an emotional payload that is difficult to carry with words.