“They” is a dangerous word

Phil Morle
Jan 7, 2024

When I catch myself saying “They” in a sentence, I know I am behaving like a victim.

  • “They” depersonalises a problem.
  • “They” is a story about good and evil.
  • “They” is lazy thinking.
  • “They” is the most common narrative on social media.
  • “They” makes us dumb.

Replace “They” with someone’s name and get to work understanding them, talking with them and solving your problem.

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Phil Morle

Deep tech VC — Main Sequence Ventures. Ecosystem builder. Maker. Director. Startup Scientist.